Business cards are an integral part of networking and expanding a contact list. But what if you could enhance its effectiveness and make it easier for your clients or potential employer to add your information to their devices, learn more about your business, or even access samples of your work? Adding a QR Code to your business cards allows you to do this and so much more. Here are some of the benefits:
1. Networking made easy
Using the vCard Plus QR Code on your business card means potential clients or employers can add your contact information to their mobile devices without the hassle of manually typing it in. All they need to do is scan and save.
2. Grow your social media following
In the same vein, adding a Social Media QR Code that links to your social media platforms will not only garner more followers and fans on your pages, but will also allow your clients to remain up to date on all your latest work, news, and events.
3. Samples of your work in one place
People are more likely to do business with a contact they know than with someone they don’t, and what better way for potential clients or employers to know you than through your work? By using a Dynamic URL QR Code, you can have your business card link directly to user cases, your blog or your current business projects, a great feature for freelancers. If you are in the music industry, you can use an MP3 QR Code to share your music with anyone that scans your business card. And by using the PDF QR Code, you can link to your resume or any other PDF files so you don’t have to carry copies with you at job fairs or informational events.
4. Keep your customers informed
By adding a Business Page QR Code to your business cards, you can instantly inform your customers or future clients about your business, your opening hours, address, navigational directions, contact details, and social media accounts. If you have an online business, there is a button that allows you to link to it, a gallery of your work or a website to help you promote your goods and services.
How to create a QR Code on a Business Card?
- Go to QR Code Generator and select the type of QR Code you’d like on your business card. We recommend using the vCard QR Code to start with.*
- Enter all the details you’d like to display.
- Select Generate QR Code.
- Now, customize the design of your QR Code by adding a frame and a “Scan Me” logo.*
- Select colors to match your style or company identity.
- Select ‘Download’ to receive your QR Code file in .jpg format.
- Integrate your newly-created QR Code on your business card design.
*Sign up to create vCard Plus QR Code, where you have the option to add more information, add a profile photo, and edit or replace all the information without reprinting a new QR Code. You can also choose from a variety of frames and upload your own logo.
QR Codes on Business Cards Best Practices
QR Codes have shed their stark black and white persona for a more versatile identity. With a wide range of multifaceted, easy to use options, you can create fun and inspiring QR Codes that stand out and enhance your brand.
1. Add instructions
One big mistake QR Code users have made in the past is printing them without a short written explanation of what the consumer would gain or learn from scanning one. Make sure to incentivize your consumers to scan your Code, or else all your marketing efforts will be for naught.
2. Frame it
With our customizable frames, you can make your QR Code complement your creative design. When generating your Code, you will be offered a wide variety of ready-made frames with different Call to Action (CTA) messages and color options from which to select. If you want to add personalized details, you have the option of customizing even more by choosing a different shape, a different icon, and even adding your own text. Check-out our guide to QR Code frames here.
3. Add a logo inside your QR Code
Once you have selected a frame option and customized your Code’s shape and color, you can choose to incorporate a brand image or company logo at the center of your QR Code. Our system automatically detects the best and largest size for uploaded logos to make sure QR Codes remain scannable, so you do not have to worry about making the correct adjustments.
4. Save your designs
Reuse the same, branded QR Code design without fretting about recreating an old one manually. QR Code Generator PRO allows you to save all your designs as templates, so you can reuse them for any of your marketing or service endeavors.
5. Customizable URL
By default, every Dynamic QR Code gets a random short URL that redirects to any page you want when the QR Code is scanned. The short URL can be customized to your preference, using your company’s name, for example, to help you stand out from competitors and build more trust among users. Follow these steps if you would like to edit your short URL.
6. Test before printing
The minimum recommended printing size for a QR Code on any marketing material is 2 x 2 cm (about 0.8 x 0.8 in). From there, you can always make it bigger, but we do not recommend going smaller as it would render your Code unscannable or even unnoticeable. Elaborate designs and low color contrast, or a large number of encoded characters require a larger printing size. To ensure your Code is perfectly readable, you should do extensive field testing with various smartphones and apps, which gives you the assurance that every user will be able to scan your Code.